30 Day Social Media Challenge for 2025

Your amenities are next-level, but your Instagram is stuck in 2019. Make 2025 the year your social media finally gets on trend --

Welcome to the New Year Social Media Challenge! Social media isn’t just a “nice-to-have” for apartment communities—it’s a critical tool for connecting with prospects, engaging residents, and standing out in a competitive market. Here's why:

1. Social Media Drives Leasing Leads

• 86% of renters use the internet as their primary tool for apartment hunting, with social media being a significant part of that search.

2. Builds Community and Retains Residents

• Social media can foster a sense of belonging by sharing resident spotlights, event photos, and local updates. A connected community is a happy (and renewing!) community.

3. Reaches a Broader Audience

• Over 4.89 billion people use social media worldwide, and platforms like Instagram, TikTok, and Facebook are growing in engagement year over year.

• With the right strategy, your property can reach not only prospective renters but also influencers, local businesses, and other valuable connections.

4. Showcases Your Competitive Edge

• Highlight your amenities, resident events, and unique offerings. Regular, engaging posts show prospects that your community goes beyond just being a place to live—it’s a place to thrive.

5. Cost-Effective Marketing

• Compared to traditional advertising, social media offers measurable ROI and the ability to adjust campaigns in real-time.

6. Increases Visibility on Search Engines

• Posting consistently and engaging with followers helps your property appear in more local searches, driving organic traffic to your website and leasing team.

Social media is no longer optional—it’s a must-have for apartment communities looking to thrive in today’s digital-first world. By investing in a solid social media presence, you can increase leases, boost retention, and create a vibrant, engaged community. Ready to get started?

30 Day Challenge

It takes about 30 days to form a new habit. Let's start building a strong social media routine! This 30-day challenge focuses on posting consistently, commenting, and responding to DMs. Social Media is for building community and this will help increase your engagement and start to build your own online community.

Daily:

1) Respond to all DMs and comments, even if they are negative. If that is the case,

• Respond promptly and professionally.

• Acknowledge concerns and offer to continue the conversation offline.

• Avoid deleting comments unless they are inappropriate or violate community guidelines.

• Escalate to corporate teams if necessary.

2) Spend 5 minutes engaging with other accounts. Take time to leave meaningful responses on posts that align with your brand goals.

Weekly:

1) Post at least 3x a week on Instagram with all original, property created content.

2) Post at least 3x a week on TikTok with all original, property created content.

3) Post on your Instagram Stories at least 4x a week.

4) Check Your Analytics: Monitor your performance metrics to understand what's working and what's not.

5) Adjust Your Strategy: Use your analytics insights to refine your content strategy and improve your results.

6) Research and Save Trends: Keep up with the latest social media trends and challenges.

Y’all go this!! If you would like a full plan including how to find your content pillars, content batching tips, and social channel audits, make sure to check out the 2025 New Year Plan.

Here’s what’s inside:
✅ Daily & Weekly Checklists to keep you consistent and on track.
✅ Interactive Tools to audit your platforms and uncover what’s working (and what’s not).
✅ Content Starters to spark creative, engaging posts tailored to your audience.
✅ Expert Tips for maximizing reach, growing engagement, and attracting leads.
✅ Strategic Insights that guide you in planning content that’s intentional, impactful, and aligned with your community’s goals.